Emmily's Portfolio

Objective

Create a simple yet effective onboarding experience for a new product, ensuring that users could easily understand its features while allowing the product to adapt to their needs from the start.

Implementation

1. Combined the account creation process with a brief survey to streamline onboarding and gather initial user preferences.
2. Guided users through creating their first bot and previewing how it works, providing immediate hands-on experience.
3. Introduced the user to a personalized bot, created based on user's survey response, with an option to start using it right away.

Problem

Modern recycling is complex. Users often struggle to identify which materials are truly recyclable in their local area, leading to increased waste contamination.

Solution

• Developed "Deplastified," an app that uses camera technology to instantly identify and categorize waste materials for users.
• Created a personalized onboarding flow that adjusts recycling tips based on the user's specific lifestyle and location.
• Integrated a resource hub to educate users on the long-term impact of plastic waste and proper disposal methods.

Problem

The USF Policy Lab initially lacked any distinct digital presence or brand identity. Beyond a basic mission statement and a faculty list, there was no cohesive visual language or organized platform to showcase their work.

Solution

I contributed to the project in two phases:

• Branding team: Co-created the Lab's visual identity, developing custom logo variations and a professional color palette that established a sense of authority and academic excellence.
• Website team: Co-designed the Lab's website layout.

Problem

When shopping for souvenirs for a long list of family and friends, I found a complete lack of reliable guides on social media. Existing content on TikTok and Instagram was either too tourist-heavy or focused on luxury, making it difficult to find high-quality, budget-friendly streets for authentic gift-shopping.

Solution

• Created a blog where I reviewed streets that offered a variety of souvenirs suitable for family members and friends.
• Built a multi-page HTML/CSS site from scratch to organize reviews into a more permanent, searchable resource than a fleeting social post.
• Developed a brand identity inspired by Parisian street signs to evoke the feeling of "walking the city" while shopping.

Objective

In a world of highly polished and aesthetic social media, the real ways we interact with our screens are often hidden. My goal was to create a digital archive that captures the raw, functional, and uncurated reality of my daily technology use

Implementation

• I developed a "Wildflower" aesthetic using soft creams, deep reds, and polka dots to give the tech-heavy content a more organic and personal feel.
• Built a custom "Feed" page that holds 12 different entries, making sure it was easy to scroll through everything chronologically.

The Objective

A collection of foundational design projects focused on mastering the core principles of UX/UI, visual communication, and digital brand identity through academic coursework.

Key Learnings

• Visual Hierarchy: Designing postcards that balances imagery with clear, readable typography.
• Design Principles: Applying concepts like contrast, alignment, and proximity to create cohesive and professional layouts.

Work Needed

Increase student engagement and awareness of short-term and semester-long global programs for USFCA students.

Solution

• Managed and promoted programs using Instagram, LinkTree, and digital materials.
• Helped streamline communication through Terra Dotta and supported students throughout the application process.
• Ensured resources were accessible and relevant to diverse student populations.